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Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi Pada Mahasiswa Program Studi Pendidikan Ekonomi Universitas Riau

The study aims to determine the effect of price and product quality on student purchase decision of xiaomi smartphone at economic education department university of riau. It’s using a quantitative descriptive approach, the populasi in the study is students using Xiaomi smartphone was as many as 40 students. The sampling technique uses purposive sampling, namely the technique of determining samples with certain considerations. Data collection technique using questionnaires. The analysis of data was used descriptive and linear regression. The result showed that the price of Xiaomi smartphone is in affordable category, quality of the product Xiaomi smartphone is in good category and decision purchase Xiaomi smartphone is in high category. The price and quality product have a significant effect on the decision purchase with regression Y= 2,599+0,506X1+0,397X2 and contributed decision purchase is 55,2 %.

Keyword : Price, Quality Product, Purchase Decision.

Ketersediaan
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Perpustakaan Universitas Riau 05 01. 119 (0038)
05 01. 119 (0038)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
05 01. 119 (0038)
Penerbit
Pekanbaru : Universitas Riau - FKIP – Pendidikan Ekonomi.,
Deskripsi Fisik
ix, 64 hlm.; ill.; 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
05 01. 119 (0038)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
PENDIDIKAN EKONOMI
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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