CD Skripsi

Strategi Pengembangan Usaha Pada Home Industry Kerajinan Rajutan Di Kota Pekanbaru

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This research was conducted at the home industry of knitted crafts in the city of Pekanbaru. The purpose of this study is to study what factors are strengths, weaknesses, opportunities, and threats and to formulate a development strategy that is suitable so that the sales of the home industry of knitted crafts in the city of Pekanbaru can increase in the future.
The population in this study amounted to 4 home industries obtained from the Pekanbaru City Culture and Tourism Service. The technique of collecting data using observation, interviews, and questionnaires. he analytical method used is to use descriptive and quantitative approaches. Descriptive approach is used to determine the state of the internal environment and the external environment of the knitting handicraft home industry. A quantitative approach is used to calculate the results of a SWOT analysis to produce an appropriate development strategy.
The results of this study show the results of internal and external matrix analysis in the home industry. Based on the SWOT quadrant diagram shows that the home industry of knitted crafts in the city of Pekanbaru depends on quadrant I is a supporter of aggressive growth policies. The right strategy applied to the home industry of knitted crafts in the city of Pekanbaru is the SO strategy. The SO strategies are: (1) developing product styles and innovations by utilizing the internet network as a medium for learning, (2) developing markets by cooperating with the government/private sector, and (3) improving product quality while maintaining use of simple technology.
Keywords: Development Strategy, Knitted Craft Home Industry, SWOT Analysis

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 119 (0205)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2019

Deskripsi Fisik

xv, 52 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 119 (0205)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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