CD Skripsi

Strategi Pengembangan Industri Jasa Wedding Organizer Di Kecamatan Bangkinang Kota Kabupaten Kampar

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This study aims to find out the right strategy to develop the wedding organizer service industry in the District of Bangkinang, Kampar Regency. The study uses secondary data and primary data obtained directly from respondents in the wedding organizer service industry in the District of Bangkinang Kota, which amounted to 11 business units. The analytical method used in this study is the SWOT Analysis. Based on the analysis of internal and external matrices (IE) the wedding organizer service industry in the District of Bangkinang Kota is in area V, which has moderate internal and external capabilities that are in a state of growth and stability. Based on the SWOT quadrant diagram shows how the wedding organizer service industry in the District of Bangkinang Kota has a strategy in dealing with various problems of differences in market share control among business actors. Then this strategy is in quadrant I (Aggressive Strategy) for now. The strategy that must be applied in this condition is to support an aggressive growth policy. This aggressive strategy is more focused on the SO strategy (Strength-Opportunity), namely by using the power to take advantage of existing opportunities by expanding market share and maintaining and improving service quality to maintain customer loyalty.


Keywords: Industrial Development, Wedding Organizer, SWOT Analysis

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 119 (0223)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2019

Deskripsi Fisik

xi, 106 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 119 (0223)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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