CD Skripsi

Analisis Pengaruh Bauran Pemasaran 7p Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan (Studi Kasus Pada Pengguna Layanan Go-Food Di Wilayah Panam, Kecamatan Tampan, Pekanbaru)

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The purpose of this study was to. Analyze the effect of the 7P Marketing Mix on Go-Food services on purchasing decisions. Analyze the effect of Purchasing Decisions on Customer Satisfaction.. Analyze the effect of the 7P Marketing Mix on Go-Food services on customer satisfaction through purchasing decisions.data in this study were obtained from the research questionnaire, the method used in this study is PLS analysis. The sampling technique in this study using Purposive Sampling, the total sample is 130 people. The result Of Study is variable of product, price, promotion, process positive and significant impact on the purchasing decisions, variable of place, people and physical evidence has no influence on purchasing decisions. variable of product, price, promotion, process positive and significant impact oncustomer satisfaction through purchasing decisions, and variable of place, people and physical evidence has no influence ononcustomer satisfaction through purchasing decisions.
Keywords: marketing mix 7p,purchase decisions and customer satisfacti

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02.120 (0048)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2020

Deskripsi Fisik

xii, 109 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02.120 (0048)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Sastria

Versi lain/terkait

Lampiran Berkas

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