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Modal Sosial Pada Usaha Rubik Ganepo Di Jorong Padang Kandi Nagari Vii Koto Talago Kecamatan Guguak Kabupaten Lima Puluh Kota

Rubik ganepo is a snack food whose basic ingredients are made from cassava which will be cut in dice thrn processed into yellow crackers derived from turmeric. This one food has long since its existence but its existence still survive until now. One of which is in the area Jorong Padang Kandi Nagari VII Koto Talago which is the production center of rubik ganepo business. The purpose of this research is to know the elements of social capital in rubik ganepo business as well as social capital benefits in rubik ganepo business. This research uses qualitative approach with descriptive analysis. Selection of informants in this study was conducted by purposive sampling technique that is taking data informants based on certain criteria. These criteria are entrepreneurs who are members of the senior ganepo group in which the process of production and marketing is wide. Techniques used in this study are interviews, observation, documentation. The results of this study indicate that the elements of social capital in rubik ganepo business consist of networks, trust, and norms. The benefits of social capital in the from of a network is easier in marketing the rubik ganepo business, make it easier to get of raw materials, improving good relations between actors. The benefits of trust capital such as transactions become smooth, goods or supply of raw materials as desired, proce negotitation goes well. The benefits of norms such as farmers are being cautious in the acquisition of raw materials, the quality rubik ganepo guaranteed, competition between entrepreneur is healthy.
Keyword: Social Capital, Rubik ganepo busines

Ketersediaan
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Perpustakaan Universitas Riau 01 05. 117 (0131)
01 05. 117 (0131)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
01 05. 117 (0131)
Penerbit
Pekanbaru : Universitas Riau - Fisip – Sosiologi.,
Deskripsi Fisik
vii, 137 hlm,; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
01 05. 117 (0131)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
SOSIOLOGI
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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