CD Skripsi

Marketing Politik Pasangan Syamsuar – Edy Natar Pada Pemilihan Gubernur Riau Periode 2019 – 2024 Di Kota Pekanbaru Tahun 2018

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In 2018 several regions in Indonesia will hold simultaneous local elections. One of them is
Riau Province which is implementing the Simultaneous Local Election followed by several pairs
of candidates from Political Parties. One of them is Syamsuar-Edy Natar who is promoted by
PAN, PKS, and Nasdem Party and where the pair is able to defeat another candidate pair in the
Capital of Riau Province, Pekanbaru City. The couple's success is the result of the political
marketing of the couple in Pekanbaru City.
The theoretical concept used according to Firmanzah is Marketing Mix which includes 4P
(Product, Promotion, Price, and Place). This research was conducted in Pekanbaru City by
using descriptive qualitative methods, collecting data through observation and interviews with
informants concerned with the research.
The results showed that Syamsuar-Edy Natar had segmented targeted voters as a political
target in the city of Pekanbaru divided into four groups, namely (1) rational voter groups whose
political choices were influenced by performance, vision-mission and work programs as well as
the competency or personal qualities of the candidates ; (2) sociological voter groups whose
political choices are influenced by religion, regional origin and candidate ethnicity; (3)
psychological voter groups whose political choices are influenced by the candidate's personal
character, gender and age of the candidate; and (4) floating voter groups which are beginner
voters and millennial groups. Syamsuar-Edy Natar's political position in gaining the sympathy of
the people of Pekanbaru city is influenced by personal branding in the form of achievement
traces achieved by Syamsuar-Edy Natar before, personal character as a person who is religious,
religious, honest and intelligent. In addition, Syamsuar-Edy Natar's political positioning is also
influenced by the political products that he offers directly in the campaign as well as through
political promotion and information dissemination, where the political product is in accordance
with what is needed by the people of Pekanbaru. The bearer party, emotional closeness, ethics
and the ability to build political communication
Keywords:Political Marketing, Local Election, Marketing Mix.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 02. 120 (0056)

Penerbit

Pekanbaru : Universitas Riau – FISIP – Ilmu Pemerintahan., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 02. 120 (0056)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU PEMERINTAHAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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