CD Skripsi

Strategi Pedagang Sayuran Di Pasar Cik Puan Kecamatan Sukajadi Kota Pekanbaru

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Cik Puan Market is a strategic market located precisely in the District of Sukajadi
which is densely populated in Pekanbaru City. Located in the city center, near
this market there used to be a terminal so that this market is very famous, because
many people pass by. However, this changed after the market caught fire and the
transfer of the terminal to Akap. So that traders in the Cik Puan market have
considerable economic competition, especially vegetable traders because of the
following reasons, namely, the large number of vegetable traders in the Cik Puan
market, the many shocked markets that push lower prices, bad weather which
makes traders a place to trade vegetables get wet, dirty, even stagnant which
worsens. Reducing the interest of visitors to the Cik Puan market. So that the
vegetables they sell are unsold and rot. Therefore, a vegetable trader strategy is
needed to continue to exist and be able to survive trading in the Cik Puan market
and be able to meet the needs of their families. So in this study, it will be seen how
obstacles and opportunities for vegetable traders to survive trading vegetables in
the Cik Puan market to meet the needs of their families, the strategies are active
strategies, passive strategies and network strategies. The research is located in
the Cik Puan market, Sukajadi District, Pekanbaru City. Using a qualitative case
study method by conducting in-depth observations and interviews with 2 key
informants and 5 informants. The results of this study indicate that the strategies
carried out by the 5 informants are more likely to use active and passive
strategies. But the network strategy is the weakest strategy and the most active
one is the active strategy.
Keywords: Strategy, Vegetable Traders

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 05. 120 (0056)

Penerbit

Pekanbaru : Universitas Riau – FISIP – SOSIOLOGI., 2020

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 05. 120 (0056)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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