CD Tesis
Kualitas Pelayanan Akademis Di Universitas Riau
Service quality is a measure of how well the level of service provided is in accordance with customer expectations. Human resources in the organization play a very strategic and decisive role. Besides their role as manager, human resources also play a role in determining the success of the organization in achieving goals. Service quality is a result achieved by these employees in their work according to the criteria applicable to a particular job, the success or failure of a service at the University of Riau that has been achieved is influenced by various things. The purpose of this study was to analyze how the Quality of Service at the Academic and Student Affairs Bureau of the Rectorate Riau University
This research uses a qualitative method. The nature of the research is descriptive explanatory research. Explanatory research is to explain in depth which is done carefully.
The results showed that the overall implementation of Service Quality at the Academic and Student Affairs Bureau of the Riau University Rectorate has been maximally implemented, although some components are still lacking but not too obvious. This shows that if the Bureau of Academic and Student Affairs of the Rectorate of Riau University wants to improve the performance of its employees, then by taking an approach to the quality of service it will be achieved.
Key Words : customer satisfaction, users, analysis.
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