CD Skripsi
Analisis Swot Pelaksanaan Pariwisata Halal Oleh Dinas Pariwisata Provinsi Riau
Halal tourism is an additional service provided to meet the experiences, needs and
desires of tourists, especially tourists who are Muslim. Halal tourism has a concept
of Muslim Friendly. The purpose of this study was to determine and analyze the
implementation of halal tourism by the Riau Tourism Office and how to formulate a
strategy for halal tourism. This research uses descriptive qualitative research
methods. The collection of necessary data, both primary and secondary data, is
collected through interviews, observation and documentation and then analyzed so
that conclusions can be drawn from existing research problems. Based on the results
of the SWOT analysis, the recommended strategy is Agresive Strategy where this
situation is very profitable, because the strengths that are owned can be utilized for
the opportunities that exist. The results of this study indicate that the implementation
of halal tourism through the Riau Tourism Office has not been running optimally and
in a deep strategy implementing halal tourism by intensifying publications,
increasing supervision, and increasing culinary tourism branches.
Keywords: Halal tourism, Strategy, SWOT
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