CD Skripsi

Ekspansi Grab Ke Indonesia Tahun 2015-2018

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Grab is a technology company from Malaysia based in Singapore that provides
public transportation service applications, in practice Grab operates in more than one
country in order to expand its company network or carry out its expansion practices.
Grab has been expanding in Indonesia since 2014 by considering its factors and
strategies in expanding in Indonesia.
This qualitative research uses primary and secondary data collection methods.
The level of analysis used in this study is the level of individual group analysis. This
study asks what are the considerations of Grab in expanding to Indonesia. Multinational
corporation theory is used by researchers to analyze data and obtain research results.
Based on the research results obtained, it can be seen that there are 2 factors that
Grab considers to expand to Indonesia, namely internal and external factors. In
Multinational Corporation theory, the expansion carried out by a company is
influenced by external and internal factors. Internal factors or push factors from Grab
are Grab's ability to expand, then external factors or Pulling Factors, Grab's external
factor in considering its expansion is the condition or potential of Indonesia.
Keywords: Expansion, Grab, online transportation, MNC, Indonesia.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 01.121 (0079)

Penerbit

Pekanbaru : Universitas Riau – FISIP - HUBUNGAN INTERNATIONAL., 2021

Deskripsi Fisik

x, 73 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 01.121 (0079)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

HUBUNGAN INTERNASIONAL

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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