CD Skripsi
Kepentingan Nasional Rusia Dalam Membangun National Branding Melalui Penyelenggaraan Piala Dunia 2018
This research describes Russia's interest in the 2018 FIFA World Cup. The World Cup
is a sporting event that is highly awaited by many people because football is a popular sport
around the world. Many countries are reaping the pros and cons of the 2018 FIFA World Cup
held by Russia, especially the ability of Russia to become the host mega sports events.
This research was conducted by using a library research method where data and
information were obtained from relevant sources of the problems by this research. The study will
be analyzed with the perspective of realism, the theory of Jackson & Sorensen. The concept of
national interest was brought by Donald E. Nuechterlein. The results of the research show that
Russia has a national interest to be achieved by hosting the 2018 FIFA World Cup.
In terms of economy, The Russian government hopes that Russia will achieve the
interests of either profit or revenue from tourist visits during the world cup and make Russia be a
tourist destination of the country. In terms of politics, the government wants to increase the
prestige of the country successfully. This opportunity was also used by the President of Russia,
Vladimir Putin to improve his good image during his tenure in Russia.
Keywords : National Interest, World Cup, FIFA, Russia
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