CD Skripsi

Efektivitas Penggunaan Media Dalam Promosi Agrowisata Di Kota Pekanbaru (Studi Kasus Agrowisata Tenayan Raya)

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ABSTRACT
This study aims to identify and describe the characteristics (internal and
external) in tourists decisionmaking to visit, examine tourist perceptions of the use
of media in promotion, and analyze the effectiveness of media use in the
promotion of Tenayan Raya Agrotourism. The time of the study was carried out
from January to July 2021 and the place of research was carried out at Tenayan
Raya Agrotourism, Pekanbaru City. The research method used is survey and
interview. Location selection is done purposively. The research population was
100 tourists and the sample used was 46 tourists with the simple random sampling
technique. Data analysis using descriptive analysis and likert scale. The results of
this study indicate that tourists visiting agrotourism are seen from internal and
external characteristics. Internal characteristics, namely the age of those who
visited were dominated by the age of 16 to 25 and 26 to 35 years, the education
level was dominated at the Diploma, S1, S2, and S3 level, the type of work was
dominated by private workers, and income was dominated by income of more
than 3 milion rupiah per month. External characteristics, namely those who visit
the most know about agro-tourism through printed media information sources,
colleagues to visit agro-tourism are dominated by family, the costs incurred are in
the cheap category with a value of 50 thousand rupiah, and the tourist facilities
provided are complete and attractive, so that they can be an attraction for visiting
agro-tourism. the manager is not update in providing advertising information
through electronic media and the manager is always update in providing
advertising information through print media in his agro-tourism. This is because
agrotourism does not have employees or staff who are given special tasks as
admins to control electronic media as the main media to promote their businees
and the managers themselves are more happy and satisfied directly promoting
their business to the community. Managers should be able to optimize the use of
electronic media as the main media to promote agro-tourism, by adding
employees who have expertise in the use of electronic media, in order to reach a
wider target market to be achieved and efficient in terms of cost and time.
Keywords: Effectiveness, media, promotion, agrotourism.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 121 (0061)

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian - Agribisnis., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 121 (0061)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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