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“Analisis Pengaruh Bauran Pemasaran Politik Terhadap Keputusan Memilih Pemilih Pemula Pemilu Presiden Dan Wakil Presiden Pada Mahasiswa Feb Di Universitas Riau”

ABSTRACT
The democratic process, especially in Indonesia, has changed the general election
system into a direct democratic system, where political candidates are directly
involved in political marketing and the decision to vote is in the hands of the
people. The people choose which political candidates are in accordance with their
choices and expectations. This requires political candidates to carry out tactical
but strategic and innovative political marketing. It is hoped that political
marketing carried out by political candidates is in accordance with the
expectations of the people as political participants in the general election. One of
the political participants who will give their voting rights is the novice voter. This
study aims to examine the analysis of the influence of the political marketing mix
on the decision to elect novice voters for the presidential and vice presidential
elections to FEB students at the University of Riau. The analysis technique used is
multiple linear regression. The number of samples to be taken as many as 145
respondents with purposive sampling method. Data was collected by distributing
questionnaires. Based on the results of the study, it was found that the Political
Marketing Mix Variables were Political Products, Political Promotions, Political
Prices, and Political Distributions had a effects on the decision to elect First-
Time Voters in the Presidential and Vice Presidential elections in students of the
faculty of economics and business University of Riau.
Keywords : Political Products, Political Promotion, Political Prices, Political
Distribution, Voting Decisions.

Ketersediaan
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Perpustakaan Universitas Riau 02 02. 121 (0176)
02 02. 121 (0176)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
02 02. 121 (0176)
Penerbit
Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen.,
Deskripsi Fisik
ix, 79 hlm.; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
02 02. 121 (0176)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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