Ditapis dengan
Pengaruh Green Product Dan Harga Terhadap Citra Merek Dan Minat Beli Motor Li…
ABSTRACT This study aims to examine the influence of Green Product on Purchase Intention of Gesits electric motorcycles in Pekanbaru, with Brand Image as an intervening variable. The population of this research consists of residents of Pekanbaru City who are aware of the Gesits electric motorcycle brand but have never purchased one. Sampling was conducted using non-probability sampling tec…
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- Judul Seri
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- 2102110170
Pengaruh Literasi Keuangan, Efikasi Diri Dan Sosial Ekonomi Orang Tua Terhada…
ABSTRACT This study aims to determine the effect of financial literacy, self-efficacy, socio-economic parents on students' financial behavior. The independent variables used in this study are financial literacy, self-efficacy, parents' socioeconomic status. The dependent variable is student financial behavior. This research includes quantitative research. The population in this study were…
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- 1802112340
The Effect Of Compensation, Leadership Style, And Work Motivation On Employee…
This research aims to determine and analyze the influence of compensation, leadership style, and work motivation on the performance of employees at the Tenaga Muda Pekanbaru. The population in this study was 55 with sampling using the Purposive Sampling method, so the sample in this study was 52 respondents. The types and sources of data are primary and secondary data, while data collectio…
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- 1902111863
Pengaruh Penerapan Sistem Absensi Fingerprint Dan Pemberian Reward Terhadap K…
ABSTRACT This research aims to determine the influence of implementing a fingerprint attendance system and giving rewards on employee performance at Badan Pendapatan Daerah (BAPENDA) Riau Province. The population in this study were all employees at the Badan Pendapatan Daerah (BAPENDA) Riau Province, totaling 496 people. The sampling technique used was Simple Random Sampling using the Slo…
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- 1902156270
Pengaruh Consumer Ethnocentrism Dan Product Knowledge Terhadap Brand Image Da…
ABSTRACT This study aims to examine the influence of consumer ethnocentrism and product knowledge on brand image and purchase intention, with a focus on Rose All Day Cosmetics Brand. A questionnaire was distributed to 100 respondents and analyzed using the Structural Equation Modeling – Partial Least Square (SEM-PLS) method with SmartPLS version 3.2.9 software. The results show that cons…
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- 2102134599
Pengaruh Kualitas Produk, Brand Ambassador Dan Brand Image Terhadap Keputusan…
ABSTRACT This study was conducted with the aim of determining the effect of Product Quality, Brand Ambassador and Brand Image on Skintific Skincare Purchasing Decisions in Pekanbaru City. The population in this study were those who had purchased skintific skincare. The number of samples in this study was carried out using the Purposive Sampling technique, namely making all members of the p…
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- 2102126006
Pengaruh Potongan Harga Dan E-Wom Terhadap Brand Image Dan Keputusan Pembelia…
ABSTRACT Coffee is one of Indonesia's leading commodities, showing an upward trend in consumption every year. This has triggered competition in the coffee industry, especially in the city of Pekanbaru. One of the major players is Point Coffee, which is available in many Indomaret outlets. Strategies such as price discounts and Electronic Word of Mouth (E-WOM) are used to strengthen brand i…
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- 2102113817
Peta Persepsi Konsumen Pada Toko Oleh-Oleh Di Kota Pekanbaru
AGUNG PRASTIYO This study aims to analyze the consumer perception map of various store image indicators in souvenir shops in the city of Pekanbaru, especially for consumers who have shopped at three souvenir shops which are the object of this research in an effort to understand the dynamics of competition in the souvenir shop market. This research uses a quantitative approach with descript…
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- 2002134866
Pengaruh Content Marketing Dan Influencer Terhadap Minat Beli Dan Keputusan P…
SUMMARY FEBRY LESTYA DEWI, Student ID: 2210247974, The Influence of Content Marketing and Influencers on Purchase Intention and Purchase Decisions for Jiniso Fashion Brand Products on Instagram. Supervised by Zulkarnain and Lailan Tawila Berampu. The development of information technology is increasingly rapid. The existence of social media and e-commerce has made business actors start to aban…
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- 2210247974
Pengaruh Kompetensi Dan Self-Efficacy Terhadap Karir Guru Penggerak Kabupaten…
ABSTRACT This study aims to analyze the effect of Competence and Self-Efficacy on the Career of Teacher Movers in Toba Regency, with Organizational Culture as an Intervening Variable. This research was conducted at the Education Office of Region VIII of North Sumatra Province and Education, Youth and Sports Office of Toba Regency. The population in this study consists of 49 Teacher Movers …
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- 2102111761
Pengaruh Kualitas Produk Dan Social Media Marketing Terhadap Keputusan Pembel…
ABSTRACT This study was conducted with the aim of knowing the effect of Product Quality and Social Media Marketing on Purchasing Decisions through Consumer Trust in IM Perfume Products in Pekanbaru City. The population in this study were people in Pekanbaru City who had shopped for IM Perfume products. Taking sampling in this study was carried out using purposive sampling technique using …
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- 2102126010
Pengaruh Profitabilitas, Likuiditas Dan Struktur Modal Terhadap Nilai Perusah…
ABSTRACT This research aims to determine the influence of profitability (Gross Profit Margin, Net Profit Margin, and Return on Equity), Liquidity (Current Ratio and Cash Ratio), and Capital Structure (Debt to Equity Ratio) on Company Value with Company Size as a moderating variable in Basic Materials Sector companies listed on the Indonesia Stock Exchange in 2019-2023. The sample in this s…
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- 2102110414
Pengaruh Program Wirausaha Merdeka (Wmk), Motivasi Dan Minat Berwirausaha Ter…
ABSTRACT This research aims to analyze the influence of the Independent Entrepreneurship Program (WMK), motivation and interest in entrepreneurship on student entrepreneurship skills in Riau Province. This research was conducted at the Center for Career and Entrepreneurship Development (P2K2) at Riau University. The population in this study were students who took part in the independent e…
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- 2102111772
Pengaruh Supply Chain Management Dan Implementasi Manajeman Mutu Terhadap Pen…
ABSTRACT This research was conducted at a coffee shop franchise operating in Pekanbaru City. The purpose of this study was to determine the effect of supply chain management (SCM) and quality management on the effect of competitiveness level. The population and samples of this study were 30 coffee shop franchise outlets in Pekanbaru City. In this study, there are two variables studied, nam…
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- 1802124991
Pengaruh Social Media Marketing Tiktok, Kualitas Produk, Dan Persepsi Harga T…
ABSTRACT This study aims to analyze the Influence of Social Media Marketing Tiktok, Product Quality, and Price Perception on Purchase Decisions for Flash Sale of Avoskin Serum Products in Pekanbaru. The research method used is quantitative involving 150 respondents, who are consumers of Avoskin serum products in Pekanbaru City who have made online purchases through the TikTok platform during t…
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- 2002112967
Pengaruh Green Marketing Dan Gamification Terhadap Purchase Decision Dengan B…
ABSTRACT This study seeks to examine the influence of Green Marketing and Gamification on Purchase Decision with Brand Image as a moderating variable among Fore Coffee consumers in Pekanbaru. The research employed a quantitative approach using a survey method, with data collected from 140 respondents who had previously purchased Fore Coffee products. Data were analyzed using Structural Equatio…
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- 2102126075
Pengaruh Green Marketing Mix Terhadap Brand Image Dan Keputusan Pembelian Tup…
ABSTRAK This research was conducted to determine the influence of Green Marketing Mix on Brand Image and Purchase Decision for Tupperware in Pekanbaru City. The population in this study consisted of consumers who purchased and used Tupperware product. With purposive sampling technique was employed to obtain a sample of 100 respondent. The data analysis method used Structural Equation Model (SE…
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- 1802113221
Pengaruh Pengalaman Magang, Keterampilan Komunikasi, Dan Minat Kerja Terhadap…
ABSTRACT This study aims to determine the effect of internship experience, communication skills, and job interest on the work readiness of Management students class of 2021, Faculty of Economics and Business, Riau University. Using a quantitative approach with purposive sampling technique, 166 respondents participated through questionnaires. The results showed that partially, communication ski…
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- 2102135516
Pengaruh Kualitas Pelayanan, Harga Dan Store Atmosphere Terhadap Keputusan Pe…
ABSTRACT This study aims to examine and analyze the influence of service quality, price, and store atmosphere on purchase decisions at Sekarsa Coffee & Space Pekanbaru. Data were collected from 384 respondents and analyzed using SEMPLS version 3. The results indicate that both service quality and price have a significant positive effect on purchase decisions. Store atmosphere emerges as th…
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- 2002111483
Pengaruh Kepemimpinan, Lingkungan Kerja Dan Kepuasan Kerja Terhadap Kinerja P…
ABSTRACT This study to examine the effect of Leadership, Work Environment, and Job Satisfaction on the Performance of Non-Civil Servant Nurses at Madani Regional Hospital Pekanbaru." The research consists of four variables: Leadership (X1), Work Environment (X2), Job Satisfaction (X3), and Performance (Y). The population and sample in this study include all Non-Civil Servant Nurses at Madani R…
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- 1902124688
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah