The high level of coffee shop competition currently requires consumer satisfaction analysis to adjust marketing strategies. This research aims to determine consumer characteristics and analyze the level of consumer satisfaction in purchasing products at Lakosa Coffee and Roastery. The sampling method used the convenience sampling method with a sample size of 50 respondents. The data obtained wa…
Indonesia is a country known for its natural wealth, especially in the agricultural sector. Siamese oranges are an annual plant that experiences development every year and has high economic value which plays a role in increasing farmers' welfare and improving nutrition. In Purba District, Simalungun Regency, Siamese orange farming is experiencing rapid development, many are interested in runnin…
Indonesia is an agrarian country and makes rice a staple food for the Indonesian people, thus the need for rice will increase from year to year. Based on this, it is necessary to handle and manage rice farming by implementing agribusiness subsystems properly and efficiently. But there are still many farmers who are constrained in applying agribusiness subsystems in paddy rice farming. This stud…
The benefits that customers get when buying Siamese oranges produced by farmers is called customer value. The success of customer value can influence the marketing performance of Siamese oranges. The research was conducted in Ujung Batu District, Rokan Hulu Regency, Riau. The aim of this research is to determine the relationship between customer value and emotional value, social value, quality/…
This study aims to determine the influence of shopping enjoyment and price discounts on impulsive buying behavior among Shopee marketplace users among the students of the Faculty of Social and Political Sciences at the University of Riau. The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study consisted of 98 respo…
The purpose of this study is to increase profits of PT. Perkebunan Nusantara V Pekanbaru for the period 2018 to 2022 is based on the Operational Expense Ratio, Growth Ratio and ROA methods. The data used in this research is financial report data for 2018 - 2022. The data analysis method used is the descriptive analysis method. From data analysis based on the Operational Expense Ratio, Growth Ra…
This research aims to find out whether the organizational climate has an effect on employee morale, to find out whether the work environment has an effect on work morale, and to find out whether the organizational climate and work environment have an effect on work morale. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained from respo…
This research aims to determine the effect of pricing and service quality on consumer satisfaction at SixPoint Carwash Pekanbaru. Pricing (X1) and service quality (X2) are independent variables while consumer satisfaction (Y) is the dependent variable. The method used in this research is descriptive and quantitative. The population in this study were all consumers at SixPoint Carwash Pekanbaru …
This research was conducted at PT. Capella Honda 88 Pekanbaru regarding the influence of price and service quality on the decision to purchase an ADV type motorbike. This research involved 93 respondents from 121 populations who were calculated using the Slovin formula. The data collection method in this research was by distributing questionnaires to 93 respondents who purchased ADV motorbikes …
The development of the livestock sector is one of the efforts to fulfill the animal protein needs of the community. Siak Regency is one of the areas located in Riau Province which is known to have fertile and extensive agricultural land and has a diversity of natural resources. Dayun Sub-district is one of the sub-districts with the highest cattle population in Siak District. People in Dayun Su…
This study endeavors to analyze the marketing mix's impact on the purchasing behavior of apple consumers in the contemporary marketplace, specifically focusing on the Pasar Buah 88. It seeks to examine the characteristics of apple consumers, investigate the influence of marketing mix components (product, price, place, promotion, and service quality) on consumer behavior in apple purchasing, and…
Perkembangan budidaya kelapa sawit sangat penting bagi para pekebun di Desa Pauh. Petani swadaya di Desa Pauh memiliki areal perkebunan kelapa sawit yang luas, namun produksi TBS pekebun masih rendah. Salah satu faktor penyebab rendahnya produksi adalah kurangnya pengetahuan pekebun dalam membudidayakan tanaman kelapa sawit serta kurangnya modal dan informasi. Sehingga perlu diketahui faktor-fa…
This research aims to determine the influence between lifestyle and brand trust in Erafone Pekanbaru. Technological advances throughout the world are now developing rapidly and continue to be followed by increasingly smart consumers which makes competition in the technology market increasingly fierce to achieve company goals. To achieve the company's goals, it must always follow consumer lifest…
This research was conducted at PT. Hondatama Mitra Cemerlang Dumai. The purpose of this study is to determine the influence of brand image, promotion and product quality on consumer buying interest in PT. Hondatama Mitra Cemerlang Dumai. Brand image (X1), promotion (X2), and product quality (X3) as independent variables while consumer buying interest (Y) as dependent variables. The methods used…
This study aims to determine the influence of Store Atmosphere and Brand Trust on purchasing decisions at nadhira napoleon Pekanbaru. The method in this study is descriptive and quantitative statistics with the method of analysis in this study is simple and multiple linear regression analysis. The sample in this study amounted to 100 respondents who were determined using accidental sampling t…
This study aims to determine the effect of work motivation and work discipline on employee job satisfaction at PT. Stratindo Jaya Packaging Pekanbaru. work motivation (X1) and work discipline (X2). While employee job satisfaction (Y). In this study the method used was quantitative descriptive analysis with the SPSS program. The population in this study was 58 people, with the sample technique u…
This research was conducted at one of the bata shoe shop outlet in Pekanbaru which is located at Metropolitan City Jl. HR. Soebrantas Km. 12,5 Panam, PEkanbaru, Riau. The aim of this Research is to determine the influence of Promotion Strategy and Product Quality on Purchasing Decisions at the Bata Metropolitan City Panam Pekanbaru shoe store partially and simultaneously. In this research, the …
Agricultural extension is a non-formal education for farmers and their families. Agricultural extension officers are expected to act as providers of facilities and infrastructure for farmers, and improve agricultural human resources. The level of development of farmer groups is strongly influenced by the role of extension workers in developing farmer groups. The objectives of this study are: 1)…
The plantation land conflict that occurred between the people of Pantai Raja Village and PT. Perkebunan Nusantara V was caused by both parties claiming 1013 hectares of land as their own. This research aims to determine the public's perception of the factors that cause conflict, analyze the stages and maps of conflict, analyze the role of opinion leaders in conflict resolution, determine the pu…
Probiotics are live microorganisms that can benefit the health of their host when consumed in sufficient quantities. The study aimed to evaluate the properties of cell surface hydrophobicity, autoaggregation and coaggregation of Lactobacillus fermentum InaCC B1295 and Pediococcus pentosaceus strain 2397 encapsulated and non-encapsulated with cellulose microfiber hydrogel from oil palm trunk. Th…