This study endeavors to analyze the marketing mix's impact on the purchasing behavior of apple consumers in the contemporary marketplace, specifically focusing on the Pasar Buah 88. It seeks to examine the characteristics of apple consumers, investigate the influence of marketing mix components (product, price, place, promotion, and service quality) on consumer behavior in apple purchasing, and…
Perkembangan budidaya kelapa sawit sangat penting bagi para pekebun di Desa Pauh. Petani swadaya di Desa Pauh memiliki areal perkebunan kelapa sawit yang luas, namun produksi TBS pekebun masih rendah. Salah satu faktor penyebab rendahnya produksi adalah kurangnya pengetahuan pekebun dalam membudidayakan tanaman kelapa sawit serta kurangnya modal dan informasi. Sehingga perlu diketahui faktor-fa…
This research aims to determine the influence between lifestyle and brand trust in Erafone Pekanbaru. Technological advances throughout the world are now developing rapidly and continue to be followed by increasingly smart consumers which makes competition in the technology market increasingly fierce to achieve company goals. To achieve the company's goals, it must always follow consumer lifest…
This research was conducted at PT. Hondatama Mitra Cemerlang Dumai. The purpose of this study is to determine the influence of brand image, promotion and product quality on consumer buying interest in PT. Hondatama Mitra Cemerlang Dumai. Brand image (X1), promotion (X2), and product quality (X3) as independent variables while consumer buying interest (Y) as dependent variables. The methods used…
This study aims to determine the influence of Store Atmosphere and Brand Trust on purchasing decisions at nadhira napoleon Pekanbaru. The method in this study is descriptive and quantitative statistics with the method of analysis in this study is simple and multiple linear regression analysis. The sample in this study amounted to 100 respondents who were determined using accidental sampling t…
This study aims to determine the effect of work motivation and work discipline on employee job satisfaction at PT. Stratindo Jaya Packaging Pekanbaru. work motivation (X1) and work discipline (X2). While employee job satisfaction (Y). In this study the method used was quantitative descriptive analysis with the SPSS program. The population in this study was 58 people, with the sample technique u…
This research was conducted at one of the bata shoe shop outlet in Pekanbaru which is located at Metropolitan City Jl. HR. Soebrantas Km. 12,5 Panam, PEkanbaru, Riau. The aim of this Research is to determine the influence of Promotion Strategy and Product Quality on Purchasing Decisions at the Bata Metropolitan City Panam Pekanbaru shoe store partially and simultaneously. In this research, the …
Agricultural extension is a non-formal education for farmers and their families. Agricultural extension officers are expected to act as providers of facilities and infrastructure for farmers, and improve agricultural human resources. The level of development of farmer groups is strongly influenced by the role of extension workers in developing farmer groups. The objectives of this study are: 1)…
The plantation land conflict that occurred between the people of Pantai Raja Village and PT. Perkebunan Nusantara V was caused by both parties claiming 1013 hectares of land as their own. This research aims to determine the public's perception of the factors that cause conflict, analyze the stages and maps of conflict, analyze the role of opinion leaders in conflict resolution, determine the pu…
Probiotics are live microorganisms that can benefit the health of their host when consumed in sufficient quantities. The study aimed to evaluate the properties of cell surface hydrophobicity, autoaggregation and coaggregation of Lactobacillus fermentum InaCC B1295 and Pediococcus pentosaceus strain 2397 encapsulated and non-encapsulated with cellulose microfiber hydrogel from oil palm trunk. Th…
Intellectual capital is an intangible asset based on knowledge and contributes to the value creation process, thereby providing a competitive advantage for BUM Desa Taiba Smart. Intellectual capital is also considered to have an influence on empowerment, which is an essential element in measuring economic growth, thus it is important to harness the potential of the community for empowerment and…
This study aims to determine the business profile, analyze consumer perceptions of the 4P marketing mix (product, price, place, promotion) Viera Oleh-Oleh Pekanbaru. Sampling using purposive sampling method. The number of respondents used was 60 respondents. Data were analyzed using descriptive qualitative, descriptive quantitative, Bayes method, importance performance analysis (IPA), and GAP a…
One of the strategic agricultural development programs is food self-sufficiency called rice self-sufficiency, because rice is the main ingredient of food. In food self-sufficiency. Rice is a strategic food to realize rice self-sufficiency in Indonesia. The purpose of this study is to analyze the competitiveness of paddy rice farming in Rokan Hulu based on competitive, comparative and sensi…
This research aimed to understand customer characteristics, analyzed perception based on the level of importance dan performance of marketing mix attributes, and assessed consumer satisfaction level with the marketing atribut of Pondok Kopi Aren Damai Langgeng in Pekanbaru City. The respondents were selected by a purposive sampling method. Data were analyzed using descriptive analysis, Importa…
Social capital is a set of shared informal values or norms used by group members that enable cooperation among themselves. This research aims to determine the social capital possessed by inorganic lowland rice farmers in Teluk Piyai Village, Kubu District, Rokan Hilir Regency, analyze the level of empowerment possessed by inorganic lowland rice farmers in Teluk Piyai Village, Kubu District, Rok…
coconut is a plantation sector in Batang Tuaka district with an outer area of 13,993 Ha and output of 12,602,80 tons which is an area of area and production that is counted to be quite large in Inhil district. (Dinas Perkebunan Indragiri Hilir 2018). Such a situation won't be free of a client patron relationship, because, this research is aimed at 1. Analysing the pattern of the relationship be…
Indonesia, the world's largest palm oil producer, has challenges in the international world, namely negative competition and discrimination policies by the European Union implementing the European Union deforestation-fee regulation (EUDR). Indonesia's policy to overcome the challenges is to encourage the implementation of indonesian sustainable palm oil (ISPO) so that the Indonesian palm oil ma…
Rice is an important food commodity because it is a staple food and source of income for the Indonesian population. Efforts to increase rice production continue to be carried out by the government to maintain food availability and increase farmers' income. However, the current problem is that the productivity of rice produced is still low, this is because farmers have not optimally used product…
This research has two objectives. The first objective is to determine the level of farmers' participation in agricultural extension activities in peatland management in Teluk Meranti Village, Teluk Meranti District, Pelalawan Regency. The second objective is to analyze the factors influencing the level of farmers' participation in agricultural extension programs aimed at preventing forest and l…
This study aims to compare the channels, costs, margins and marketing efficiency of limes before and during the covid-19 period. This research was carried out in several traditional markets in Pekanbaru City. The research method used is a survey method with purposive sampling sampling. The number of samples used in this study was 30 respondents. The data analysis used is the t-Test. The results…