This research was carried out on Pandang Island and Salah Namo Island, Batu Bara Regency, North Sumatra Province, namely in July 2023. The research location was determined purposively based on the consideration that Melalak Odan uses Instagram social media as a forum for promoting the tourist attractions of Pandang Island and Salah Namo Island. Pandang Island and Salah Namo Island are not only…
This research was conducted in May 2023 in Pekan Tanjung Beringin Village, Serdang Bedagai Regency, North Sumatra. This study was aimed to analyze the domestic role and public role of fishermen's wives in increasing household income and to find out the factors that encourage fishermen's wives to work in fishing families in Pekan Tanjung Beringin Village. The research method used is a qualitativ…
The research is aims to determine the influence store image and sales promotions at KFC Sudirman Pekanbaru. Competition in the business world is a challenge for companies to be able to achieve all their desired goals. In achieving its goals, companies must provide goods and services that create a separate image for the company and provide the best offers for goods and services to attract consum…
This study was conducted with the aim of knowing how much influence motivation and work experience have on the work productivity of Tampan Mental Hospital employees. The method used is quantitative method with data collection using questionnaires. The total population in the study was 125 employees. The sample size was 95 employees determining the sample using the Slovin formula. This study use…
A comfortable and secure store environment, coupled with high-quality service, represents crucial factors contributing to consumer satisfaction. Leng Coffee, situated in Pekanbaru, has strategically developed a pleasant store ambiance and implemented outstanding services to not only meet but exceed consumer expectations in the face of fierce business competition. This study aims to assess the i…
This research was conducted because the author found problems regarding weak organizational citizenship behavior of employees seen from the development of the number of employees who experienced fluctuations and the development of employee absenteeism levels which showed that every year all employees were still found to be absent from work. The aim of this research was to determine and analyze …
This research aims to determine and analyze the influence of Product Attributes (X1), Store Atmosphere (X2), on Purchasing Decisions (Y) at Norma Coffee SM. Amen Pekanbaru. The data in this research was obtained by distributing questionnaires to Norma Coffee consumers, so the data in this research is primary data. The samples taken as research objects were 100 respondents from Norma Coffee cons…
This research aims to analyse the influence of online customer reviews (X1), social media (X2), on online purchase decisions (Y) on Shopee application among students at Riau University. The research method used in this research is a quantitative method by distributing questionnaires to Shopee consumers at Riau University. The research sample consisted of 100 respondents from Shopee consumers at…
This research aims to determine and analyze the influence of financial literacy and financial inclusion on the sustainability of traders' businesses at Pasar Baru Arengka Pekanbaru. The research method used is quantitative. The research sample was 73 respondents using proportionate stratified random sampling technique. The data collection technique uses a questionnaire which is processed with p…
This study aims to determine the direct and indirect influence of organizational culture and transformational leadership on work productivity through employee job satisfaction as an intervening variable at the Mona Plaza Hotel Pekanbaru. This respondent used a total sampling of 32 respondents. The collection of data used is a questionnaire. This research uses descriptive quantitative analysis t…
By using reproductive (reproduction), productive (production) and social (community) activities, this research aims to determine gender participation in the sago noodle agroindustry in Meranti Islands Regency. This study was conducted between January and December 2023. This study focuses on the sago noodle industry of Meranti Islands Regency. The cluster sampling method was used to collect samp…
Indonesia is known as a country that relies on the agricultural sector as a source of livelihood and one of the pillars for improving the country's economy. One of the challenges faced by pepper producing countries today is increasing competition between producing countries. This increase in competition is reflected, among other things, in the growth of world pepper production which is greater …
Break Even Point (BEP) analysis with profit planning has a strong relationship and can help companies determine optimal sales targets so that the company's goal of achieving maximum profits can be met. PT. Panorama Sentrawisata Tbk as a company that has gone public, it is hoped that the profits obtained will attract investors to invest in the company. For this reason, it is necessary to analyze…
The purpose of this research is to determine the influence of product innovation and pricing on purchasing decisions at Rotte Bakery Bukit Barisan Pekanbaru. This research is quantitative research with a sample of 100 respondents. The data sources for this research were obtained from secondary data and primary data. The research used a questionnaire as a data collection technique. The data obta…
This research aims to determine the influence of store atmosphere and service quality on consumer purchasing decisions at Kedai Kopi Bangben, Pekanbaru City. The method used in this research is descriptive analysis with a quantitative approach. The sample in this study amounted to 58 respondents, with a sampling technique namely the census method and using a questionnaire as a data collection i…
With the growth of the technology industry and internet service providers in Indonesia, especially in Pekanbaru City, there is a need to create uniqueness by creating ties and also improving service quality. So that it can provide a loyal market for PT Telekomunikasi Selular Pekanbaru City as the parent company for Indihome products. This research aims to confirm and provide solutions related t…
Current developments have had a very significant influence on the automotive industry, these developments are often found in urban areas. The automotive industry, especially cars, has a good impact on the sales process. Requires companies to create the best brand image and brand trust. This was done in order to increase purchasing decisions for Toyota Avanza Car products at PT. Agung Toyota Pan…
This research activity was conducted in June 2023 until completion, in Lubuk Sikarah Sub District and Tanjung Harapan Sub District, Solok City, West Sumatra Province. The method used in this research is a survey method with direct observation. The selection of respondents used the census method and the number of respondents was 12 people. This study aims to determine the total investment, profi…
This research focuses on the management of oil palm plantations by self-reliant farmers in Tri Mulya Jaya Village, Pelalawan Regency, Ukui District, Riau Province. The aim of this study is to describe the characteristics of farmers, analyze the communication network patterns, and identify the relationship between farmers' characteristics and their behavior in the implementation of oil palm repl…