Pengaruh Augmented Reality (Ar) Dan Artificial Intelligence (Ai) Dalam Immers…

ABSTRACT This research aims to analyze the impact of Augmented Reality and Artificial Intelligence on Customer Satisfaction through Immersive Experience in the Skin Cam feature, particularly for Skintific products on Shopee among Zillennials. The calculation of the sample size in this study was conducted using the Lemeshow formula, resulting in a total sample size of 400 respondents who have u…