Pengaruh Celebrity Endorser Tasya Kamila Dan Kualitas Produk Terhadap Citra M…

ABSTRACT This study aims to determine the effect of Celebrity Endorser Tasya Kamila and Product Quality on Brand Image and Purchase Decision hand and body lotion marina natural at Pekanbaru City. The population of study were customers hand and body lotion marina natura whose numbers were not known with certainly. Sampling technique used was purposive sampling and 119 people were selected …