Analisis Pengukuran Tingkat Kepuasan Pengguna Smartphone Iphone Dengan Pendek…

ABSTRACT This research aims to determine the level of user satisfaction with the attributes of iPhone smartphone products in the city of Pekanbaru. The population in this study were iPhone 11 series smartphone users and above who were purchased new (not used iPhones) in the city of Pekanbaru and the sample size was 100 respondents using a purposive sampling technique. The analytical tool u…