PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN …

This research aims to analyze the direct influence of product price and quality on purchasing decisions and customer satisfaction. Research Place at the Kimteng Pekanbaru coffee shop. The population in this study were all customers who made repeat purchases at the Kimteng Pekanbaru coffee shop. The sampling technique used is non-probability sampling using a simple random sampling meth…