Pengaruh Celebrity Endorser, Kualitas Produk Dan Brand Image Terhadap Keputus…

ABSTRACT This study aims to determine how much influence celebrity endorsers, product quality and brand image have on purchasing decisions and consumer satisfaction for Bening's skincare products in Pelalawan Regency. The population of this study are all consumers who have bought and used Bening's skincare products in Pelalawan Regency. This study used 100 respondents with non-probability …