Pengaruh Kesadaran Merek Dan Gaya Hidup Terhadap Keputusan Pembelian Dan Kepu…

The study conducted in Pekanbaru and aimed to know the direct and indirect influence of brand awareness and lifestyle towards customer satisfaction through mediation of buying decision. Population are community member of Mitsubishi Pajero Sport in Pekanbaru consist of 124 members. Samples taken by census. Variables used are brand awareness and lifestyle as independents, buying decision as medi…