Analisis Permintaan Pada Usaha Reklame Dan Advertising Di Kota Pekanbaru

This study aimed to analyze the factors that influence the demand in business and advertising billboards in the city of Pekanbaru. Selection of the sample in this study using accidental sampling method, in order to obtain as many as 100 samples. The research method in this study using quantitative descriptive approach using multiple linear regression analysis. The dependent variable in this stu…