The research aims to provide a description of the persuasive techniques used by Ustaz Jefri Halim, Lc., M.A. in da'wah. This research is a qualitative descriptive study. The object of this study is the persuasive speech of Ustaz Jefri Halim, Lc., M.A. The research data were obtained using the note-taking technique and documentation of three thematic study videos of Ustaz Jefri Halim, Lc., MA. T…