Analisis Marketing Strategic dengan Metode Business Model Canvas (BMC) Pada …

This research aims to analyze Strategic Marketing using the Business Model Can-vas (BMC) method in coffee shops in Pekanbaru City. This research uses Mixed Methods with the Research Sequential Explonatory Design technique. The method used in this research uses a non-probability sampling technique with a purposive sampling technique. This research examined 260 samples of coffee shops in Pek-anba…