Analisis Persepsi Harga Dan Celebrity Endorser Terhadap Keputusan Pembelian P…

This study aims to analyze and examine the effect of price perceptions and celebrity endorsers on purchasing decisions for Skintific skincare products for UNRI Gen Z postgraduate students with intervening variables by online customer reviews. The research was conducted by distributing questionnaires to 210 Postgraduate students of Riau University Gen Z. Based on the research results and discu…