Analisis Perilaku Konsumen Dalam Proses Keputusan Pembelian Laptop Merek Asus…

ABSTRACT This study aims to analyze consumer behavior in the purchase decision process of asus brand laptops on Faculty of economics and business college students of Riau University. The population in this study is were active college students of the faculty of economics and business of Riau University who are currently using or have used an Asus brand laptops. This research method uses q…