ABSTRACT This research was conducted on 06 March 2020 - 23 April 2020 at Sangkumpal Bonang Market, Padangsidimpuan City, North Sumatra Province. The purpose of this study was to determine the total tongkol purchased by household consumers (kg / month) and to analyze the factors that affect the demand for tongkol in Sangkumpal Bonang market, Padangsidimpuan City. The method used in this res…