Pengaruh Consumer Animosity Dan Subjective Norms Terhadap Boycott Intention M…

ABSTRACT This study aims to examine the influence of consumer animosity and subjective norms on boycott intention through consumer ethnocentrism among KFC customers in Pekanbaru. The population of this study consists of KFC customers residing in Pekanbaru. The sample size in this study is 100 respondents, selected using Non Probability Sampling with a Purposive Sampling technique. The data…