Pengaruh Online Customer Review Dan Persepsi Resiko Terhadap E-Trust Dan Mina…

This study aims to analyze and examine the effect of online customer review and perceived risk on purchase intention directly and also through mediation of e-trust in e-commerce Lazada in Pekanbaru City. This study uses Structural Equation Modelling – Partial Least Square (SEM – PLS) analysis which is a multivariate statistical analysis method include test of outer model, inner model and hy…