Pengaruh Hedonic Shopping Value Dan Shopping Lifestyle Terhadap Impulse Buyin…

ABSTRACT This study aims to determine the effect of hedonic shopping values and shopping lifestyles on impulse buying with positive emotion as a mediating variable in Tokopedia for students of the Faculty of Economics and Business, Riau University. The research method used is quantitative with primary data types in the form of questionnaires and path diagram analysis techniques or path tests. …