Analisis Penerapan Strategi Pemasaran Berdasarkan Persepsi Konsumen Dicoffee …

ABSTRACT This research was conducted with the aim of knowing and analyzing the mapping of consumer perceptions of three coffee shops located on Jalan Arifin Ahmad, Pekanbaru City based on five attributes, namely product, service quality, price, atmosphere and extra features/advantages. The population in this research is all consumers at Aksen Coffee, Basua Coffee & Space and NOA Coffee. Th…