Analisis Pemasaran Kelapa Hibrida Di Kecamatan Pulau Burung Kabupaten Indragi…

ABSTRACT The hybrid coconut commodity in Pulau Burung Subdistrict is the main supplier in PT Riau Sakti United Plantation through the PIR scheme. Farmers market the production of hybrid coconut through two marketing channels. Farmers cannot sell hybrid coconut production directly to companies because they do not have a Payment Order (SPUP). This study aims to analyze the marketing function, ma…