Analisis Pengaruh Marketing Innovation Terhadap Kinerja Bisnis Melalui Compet…

ABSTRACT This study aims to determine the effect of marketing innovation on business performance through competitive advantage at culinary enterprises in Dumai City. The population in this study were the culinary enterprises that applied marketing innovation on their business. The number of samples in this study was carried out by using Lemeshow equation, so that the number of samples in thi…