Analisis Keputusan Pembelian Konsumen Wardah Cosmetics Di Kabupaten Kampar

This study aims to determine the effect of brand image and price on consumer purchasing decisions. The population in this study is the people of Kampar district who use and purchase Wardah Cosmetics products in this case the number is unknown. The sampling technique in this study uses non-probability sampling techniques with the incidental sampling method. Researchers chose respondents to those…