Analisis Pengaruh Produk, Harga Terhadap Brand Image Dan Keputusan Pembelian …

This study aims to determine the effect of product (X1), Price (X2) to brand image (Y2) and purrchasing decision of buying (Y2) Pure It in Pekanbaru. The method in this research was quantitatived buy using path analysis SPSS 17. Whare the determination of sample using formula of Ferdinand with tecknique of non probability and accidental sampling, the sampling by any person / object in any way …