Pengaruh Human Capital Dan Budaya Organisasi Terhadap Kinerja Umkm Dengan Sus…

Abstract This study aims to analyze the effect of human capital and organizational culture on MSME performance, using sustainable competitive advantage as a mediating variable. Data for this study was collected using a questionnaire survey to 133 respondents who are owners and managers of Tourism MSMEs in Kampar Regency. Data analysis was conducted using SmartPLS4, a software often used in aca…