"Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, Persepsi Harga Dan …

ABSTRACT This study aims to examine the analysis of the effect of product quality, service quality, price perceptions, and convenience of location on purchasing decisions at Pak Nurdin Padang Restaurant in Marpoyan Peace, Pekanbaru. Primary data was collected by questionnaire. The type of research used is quantitative. The population in this study included the people of Pekanbaru city who ha…