Green Marketing And Electronic Word Of Mouth Effect On Adidas Shoes Purchase …

ABSTRACT This study aims to determine the effects of green marketing and electronic word of mouth effect on Adidas shoes purchase decision through brand image. The population in this study is consumers of Adidas shoes whose age ≥ 17 years old also domiciled in Pekanbaru City. Primary data was collected by questionnaire as an instrument to prove the results of the research, to test the hy…