PENGARUH BRAND AMBASSADOR DAN HARGA TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBEL…

This study aims to determine the influence of brand ambassadors and price on brand image and purchasing decisions for Azarine brand sunscreen in Pekanbaru City. The population in this studywere consumers of Azarine brand sunscreen in Pekanbaru City, the exact number of which is not known. Sampling used purposive sampling technique and 119 people were selected to be the sample. The dat…