Pengaruh Kualitas Pelayanan Dan Kemudahan Penggunaan Terhadap Loyalitas Pelan…

ABSTRACT This research aims to determine the effect of service quality and ease of use on customer loyalty using BRILink services in Pekanbaru city with customer satisfaction as a mediating variable. The research population is customers at BRILink agents in Pekanbaru City who have made transactions more than once at the same outlet in Pekanbaru City, the number of which is unknown with a sam…