Pengaruh Content Marketing Dan Kepercayaan Konsumen Terhadap Minat Beli Pada …

This research aims to determine the influence of content marketing and consumer trust on purchasing interest on Shopee. The population in this study were active students from the Department of Social Sciences Education, FKIP, Riau University, class 2020-2023. The research sample used the Slovin formula with a total of 89 students. The data collection method uses a questionnaire which is carried…