Analisis Pengaruh Ulasan Konsumen Terhadap Persepsi Konsumen Dan Keputusan P…

This research aims to determine the influence of consumer reviews on consumer perceptions and purchasing decisions. This type of research is quantitative research. The population in this research includes all consumers who purchase products online on marketplace platforms in the city of Pekanbaru. The sample in this study consisted of 100 respondents. The sampling method used in this research…