Analisis Perilaku Konsumen Dalam Membeli Ikan Baung (Mystus Nemurus) Di Pasar…

ABSTRACT This study aims to determine the consumers of baung fish in the Teratak Buluh market, to analyze consumer behavior in purchasing baung fish in the Teratak Buluh market and to analyze the dominant factors and variables that consumers buy in the teratak buluh market. The research location was conducted in the Teratak Buluh market. The technique of determining konsuments was by means of …