CD Skripsi

Pengaruh Pemasaran Online Dan Kreativitas Terhadap Pendapatan UMKM Fashion Di Air Molek Kecamatan Pasir Penyu

---

The purpose of this study was to determine the effect of online marketing
and creativity on the income of fashion SMEs in Air Molek, Pasir Penyu District.
The research sample was 32 fashion SMEs in Air Molek, Pasir Penyu District,
which were taken using purposive sampling technique. Research data were
collected using questionnaires and interviews obtained directly from respondents.
Data were analyzed by descriptive analysis and multiple linear regression. The
results of the study found that online marketing and creativity had a positive and
significant effect on the income of fashion SMEs in Air Molek, Pasir Penyu
District. This shows that if MSME actors do online marketing well and the higher
the creativity, the business income they generate, especially for fashion MSMEs
in Air Molek, Pasir Penyu District will increase.
Keywords: Online Marketing, Creativity, MSME Income

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

05 01. 122 (0008)

Penerbit

Pekanbaru : Universitas Riau – FKIP – Pendidikan Ekonomi., 2022

Deskripsi Fisik

ix, 79 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

05 01. 122 (0008)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar