CD Skripsi
Analisis Faktor – Faktor Yang Mempengaruhi Keputusan Berkunjung Pada Wisata Edukasi Rumah Jamur Nando Pekanbaru
This research aims to determine whether service quality and attractiveness affect the decision to visit the nando mushroom house educational tour in pekanbaru. This type of research is quantitative research. The population of this research is the the total number of tourists who visited the nando mushroom educational tour from 2017 to 2020. The sampling technique using incidental sampling techniques. Data collection techniques using questionnaires / questionnaires and documentation and data analysis techniques using descriptive statistical analysis and multiple linear regression analysis. The results of this study are the quality of service and attractiveness have a significant effect simultaneously. Service quality partially has a significant effect and attractiveness partially has a significant effect. The conclusion of this study is that the quality of service and attractiveness have a significant effect on the decision to visit both simultaneously and partially. This shows that the good ang bad quality of service and the attractiveness given to visiting tourists will have and impact on visiting decisions. The better quality of service and attraction provided, the higher the level of decision to visit.
Key Words: Service Quality, Attractiveness, Visit Decision
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