CD Skripsi

Pengaruh Kualitas Produk Dan Penetapan Harga Terhadap Keputusan Pembelian Pada Cabang Indomobil Nissan Sm Amin Pekanbaru

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This research was conducted at the Indomobil Nissan SM Amin Pekanbaru
Branch located on Jl. SM Amin, Labuh Baru, Kec. Umbrella Sekaki, Pekanbaru,
Riau. The purpose of this study was to determine the effect of product quality and
pricing on purchasing decisions for the Nissan All New Livina at the Indomobil
Nissan SM Amin Pekanbaru branch partially and simultaneously. In this
research, the method used is descriptive quantitative analysis with SPSS program.
The population in this study were all consumers who purchased the Nissan All
New Livina at the Indomobil Nissan SM Amin Pekanbaru Branch in the last year,
2020, as many as 54 respondents. To determine the sample using the accidental
sampling method. Data collection techniques through questionnaires and
interviews, types and sources of data using primary data and secondary data,
measurement collection techniques using a Likert scale. From data analysis
which includes validity test, reliability test, simple linear regression analysis,
multiple linear analysis, determination analysis and significance test with t test
(partial) test, and f test (simultaneous). The results of this study indicate that the
results of the first t test hypothesis testing, product quality on purchasing
decisions, namely t count (3,881) > t table (1,6746) meaning that product quality
has a significant effect on purchasing decisions. Second, pricing on purchasing
decisions is t count (3.606) > t table (1.6746) meaning that product quality has a
significant effect on purchasing decisions. The results of the f test product quality
and pricing have a significant effect on purchasing decisions, namely f count
(10.263) > table (3.18). This means that product quality and pricing
simultaneously have a significant effect on purchasing decisions at the Indomobil
Nissan SM Amin branch in Pekanbaru.
Keywords: Product Quality, Pricing, Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0093)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

xiv, 125 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0093)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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