CD Skripsi

Penggunaan Aplikasi Transportasi Online Dengan Kode Promo Oleh Grab Ditinjau Dari Hukum Persaingan Usaha

---

ABSTRACT
The modern age is currently using a lot of communication technology to make
profits, especially in business, including online transportation developed by Grab.
However, business actors should not engage in unhealthy business, especially the
practice of setting prices lower than other competitors. Predatory pricing is a
business strategy in which business actors undercut prices for a period of time with
the intention of closing or disposing of competitors' businesses in the relevant market,
thus creating monopolistic practices and unfair business competition, predatory
pricing is regulated in Article 20 of the Law No. 5 of 1999 on the prohibition of
monopolistic practices and unfair business competition. The Commission for the
Surveillance of Business Competition (KPPU) has indicated to the practice of
predatory pricing after the implementation of this online fare. If left unchecked, this
practice is expected to harm the online transportation industry in a sustainable way.
This type of research can be classified as empirical legal research, another term used
is sociological because in this research, the author conducts research directly at the
research site or place to get a complete and clear picture of the problem being
studied. The nature of this research is descriptive qualitative with primary data
sources, secondary data and tertiary data while the population and samples are
online transport partners (Grab, Gojek, Maxim), consumers and KPPU. Data
collection techniques are interviews, questionnaires and literature research.
Two main things can be concluded from the results of the research problem. First,
based on the author's research, the promo implemented by Grab is a program of
Grab in the form of special short-term offers designed to attract consumers and the
promo does not comply with Article 20 of the Business Competition Law and article
1365 of the Civil Code. Meanwhile, the legal consequences arising from these
predatory activities are that competing companies will incur losses with the promos
implemented by Grab and that the Grab company will be subject to criminal
penalties in accordance with Article 48 paragraph 2 and 49 letters a, b and c if Grab
has been proven to have used predatory pricing and civil penalties in the form of
compensation for both material and immaterial losses to the injured parties.
Keywords: Online Transportation, Predatory Pricing, Promotion, Business
Competition

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

09 04. 122 (0018)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Hukum – Hukum Pidana., 2022

Deskripsi Fisik

x, 66 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

09 04. 122 (0018)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

HUKUM PIDANA

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar