CD Skripsi
Penertiban Reklame Di Kota Pekanbaru
With the rapid development of the city and in accordance with the high
rate of growth of various advertisements, it is necessary to arrange the
implementation of advertisements in an integrated, comprehensive, effective and
efficient manner. The control of billboards in Pekanbaru City is regulated in
Pekanbaru Mayor Regulation Number 24 of 2013 concerning the Implementation
of Advertisements, the aim is to create an orderly billboard in Pekanbaru City in
the context of directed and controlled urban spatial planning. However, in reality
there are still problems in controlling illegal billboards in Pekanbaru City. The
purpose of this research is to find out how to control billboards in Pekanbaru City
and the inhibiting factors that affect the implementation of controlling billboards
in Pekanbaru City. This study uses the theory of Bohari (1992:25)
Repressive/Direct Supervision with indicators of periodic supervision,
control/reprimand, sanctions. This study uses a qualitative research method with
a descriptive approach, the required data such as primary data and secondary
data obtained through purposive sampling data collection techniques used,
namely, literature study, interviews, documentation analysis, observation. The
results showed that the supervision of controlling billboards in Pekanbaru City
had not run optimally, while the inhibiting factors in controlling billboards were
the absence of Coordination SOPs between related agencies, and the weak
commitment of the billboard control task force team in controlling billboards in
Pekanbaru City.
Keywords: Control, Supervision, Advertising
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